NorthEastEngland.org

Below we have got some very simple steps to making your website look better and also reach a wider audience, this can help you convert more sales and keep customers coming back for more.

First off you need to write down the purpose of your website, is it to sell an item(s) or service(s), is it to showcase your talents. When you've done this have a look at other websites from around the world that match what your site is about, write down their positive attributes such as the colours used or the way they've used images.

The most important part of the site is the content, always remember that content is king and that Search Engines rank you on this.

A very well set out website can be achieved very easily by downloading a free template, the one we have is a free template and it is a very well set out style and it also has brilliant colours.

Colours on a website are also vital, a very dull site will give off a bad impression and a very overpowering coloured site will give others a headache. Try Adobe Kuler who have many colour styles that go together, that way you can get a idea for your site.

Another vital part of a website is the Meta Tags, mainly the Keywords tags that are used by Search Engines. The way Google works is to get your Keywords and check them through your content, so Plumber will be checked from your Keywords for things as Water, Copper, Toilets etc. Google then checks sites that link to yours and see if they have similar words used, if so then you will rank higher in the Search Engines, but if your content is about Dogs then it will not match and your site will rank lower.

Pictures on sites should not be too big or too small, about 500px x 300px (H,W) should be alright, they should be placed at the top left of the content or midway down to keep the visitor interested.

Remember that first impressions count, so a slow loading site or a site with very poor graphics and colour will make a visitor switch off and not come back. Its an overused word but USP (unique selling point) is what you need to aim for.

An example for a Plumber would be.

Keywords "plumber, radiators, toilets, central heating, combi boiler"
Content "Plumber with experience in fitting and installing Central Heating systems with new radiators, also upgrading bathroom suites with new toilets"
Pictures - Boiler, workman, toilet, plumbing tools.

The above would help you greatly but I suggest reading more about SEO and doing all you can to make sure your site can convert.

 

 

 

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